In comparison, it doesn’t seem like Reels is a TikTok killer.
But if there’s anything to learn from Snapchat and Instagram Stories, it’s that Instagram can capture a good chunk of the TikTokers’ hearts.
The advantage of Instagram Reels over TikTok, according to Instagram’s own leadership, is the simple fact that all your friends are already there.
Instead of creating a new user base (as Facebook tried to do with Secret Lasso), Instagram plans to roll out the new features to its own billion users.
Facebook’s large collection of licensed music from major labels and independent publishers is another key asset of Instagram Reels.
Apart from that, most of the main features of TikTok are also available on Instagram Reels.
You’ll find ghost overlay options (for smooth transitions), timed captions and a timer for speed control.
TikTok still offers powerful filters, effects, and editing options that Reels lack and are essential for creating the comedic effect identified with content on TikTok.
However, it’s only a matter of time before Instagram follows suit.
While we wait to see how events unfold, what happens to the creators on TikTok? Will they use Instagram Real?